December 3rd, 2013Article originally written on LA Times.Three years ago Polaris Industries bought the historic Indian motorcycle brand and vowed to make it roar again.The results of that boast have hit the streets, in the form of three mighty machines — the Indian Chief Classic, the Indian Chief Vintage and the Indian Chieftain.The rollout represents a roll of the dice for the successful powersports company, which has managed to bring the three entirely new motorcycles to market in 27 months fr…
September 23rd, 2013EDMONTON - Bikers descended on an Edmonton motorsports store Friday
for the return of Indian Motorcycle — an iconic American brand.Jan
Stewart, wearing an Indian Motorcycle jacket, rode more than three
hours from Cold Lake the night before to be among the first to test-ride
one of the gleaming new-generation Indian motorcycles at Cycle Works
Motorsports at 56th Avenue and 75th Street.“I stayed the night and rushed over here as quick as I could find the place,” Stewa…
September 19th, 2013The Lamdin Road based business is to launch as an Indian Motorcycle UK dealership at the beginning of next month.It will become one of only 70 Indian Motorcycle dealerships outside of the USA.Indian Motorcycle, formed in the late 1800’s, is America’s first motorcycle company.It began by dominating in racing before its vehicles were used in World War One and World War Two.It has just launched a new range of Indian Chiefs motorcycles including the Chief Classic, Chief Vintage a…
Article originally written on bizjournals.comThe renewed Harley-Indian rivalry will hit near Harley-Davidson Inc.’s home turf this weekend.At the same time that thousands of Harley-Davidson riders celebrate the iconic motorcycle manufacturer’s 110th birthday in Milwaukee, challenger Polaris Industries Inc. will hold a demo event for its new Indian Motorcycle lineup 83 miles away, in Madison.In a bold move, Medina, Minn.-based Polaris (NYSE: PII) unveiled three 2014 Indian motorcycles earlier thi…
August 26th, 2013Article originally written on USA Today.SPIRIT LAKE, Iowa -- Vertues Hass has a job most bike enthusiasts would envy. He hops on and tests the sleek Indian motorcycles that Polaris Industries will roll from its northwest Iowa plant to consumers next month.Polaris' revival of the 1901 iconic motorcycle — with classic styling and high-powered engineering — is creating a "buying frenzy" that leaders hope will bring even more growth to the region."We've got 50 bikes sold before they…
August 19th, 2013Article originally written on The Star Tribune.Polaris offered fans of the iconic Indian motorcycle a chance try out the new models at the Twin Cities dealership. The venerable brand is seeing its first redesign in more than five years.
After unveiling the new Indian Chief motorcycles in Sturgis, S.D., earlier this month, Polaris Industries Inc. has finally rolled out the highly anticipated bikes to riders in its home state.
To promote the first redesign of the iconic 1901 bik…
August 12th, 2013Article originally written on Telegram.WORCESTER — Backed by Polaris Industries, the Indian Motorcycle brand has positioned itself to resume its rivalry with Harley Davidson. Locally, Wagner Motorsports International will lead the charge.Next weekend, Wagner Motorsports is hosting the 2014 demo tour, where nearly two dozen of the newly redesigned Indian motorcycles will be available for test rides. The demo tour will start with a one-day rally in Minnesota on Wednesday; it will …
August 8th, 2013Article originally written on Whether the trio will woo enough fans to dent Harley Davidson’s (HOG) dominance remains to be seen, but the vintage-style bikes did draw a small crowd in the courtyard outside the Bloomberg building in Manhattan. I stopped by with someone who has seen many a brand come and go: Jan-Benedict Steenkamp, a marketing professor from the University of North Carolina in town to promote his new book, Brand Breakout. The professor asked the Polaris CEO how thi…
After months of marketing hype with not-so-subtle digs at Harley-Davidson, Polaris will unveil the 2014 Indian Motorcycle on Aug. 3 at the year’s biggest motorcycle rally in Sturgis, S.D.Medina, Minn.-based Polaris, a powersports vehicle manufacturer, has a lot riding on the revamp of America’s oldest motorcycle brand.It’s on track to have an estimated 200 dealers in place by the end of the year, including between 125 and 140 in the U.S., according to a research note from Robert W. Baird & C…