HARLEY-DAVIDSON INVITES ALL RIDERS TO ENJOY A SUPER RIDE

Ride any New Harley-Davidson ® Motorcycle at Your Local Dealer for Chance to Win Big

MILWAUKEE (April 1, 2010) - Harley-Davidson is giving all motorcycle riders the opportunity to appreciate the unique and exhilarating experience of twisting the throttle of a new Harley-Davidson motorcycle out on the open road.

As part of Super Ride 2010, riders who test ride any new Harley-Davidson motorcycle at a participating dealership between April 1, 2010 and June 30, 2010 will be entered in a drawing to win a Harley-Davidson motorcycle of their choice and an exclusive trip to Milwaukee to customize their new ride at the Willie G. Davidson Design Studio. The custom motorcycle will be signed by Willie G. and certified as one-of-a-kind by the Harley-Davidson Museum® Archives. In addition, daily drawings will be held to award $500 Harley-Davidson gift cards.

"We're excited to bring back this campaign, which will reinforce that anyone can take a test ride at your local Harley-Davidson dealer," said Dino Bernacchi, Harley-Davidson Director, Advertising and Promotion. "To make it even more exciting, we are adding elements that only Harley-Davidson can pull off, such as scheduling test rides online that will make it even easier to get on a bike, and the chance to win the ultimate Super Ride."

Harley-Davidson Super Ride promotion highlights for 2010 include:

• Licensed riders can visit participating Harley-Davidson dealers or sign-up online to ride Harley-Davidson motorcycles between April 1, 2010 and June 30, 2010.
• Anyone taking a test ride during that time will be able to enter a sweepstakes for a chance to win a trip to Milwaukee to customize the 2010 Harley-Davidson motorcycle of their choice at the Willie G. Davidson Design Studio, along with a VIP tour of the Harley-Davidson Museum.
• A $500 Harley-Davidson gift card will be awarded each day during the promotion to Super Ride participants around the country.
• Test rides are generally available for all licensed riders at participating Harley-Davidson dealerships anytime during the riding season.

For additional information on the offer, interested customers should visit a participating Harley-Davidson dealer or go to www.h-d.com/super-ride.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.