HARLEY-DAVIDSON HELPS RIDERS GET FIT

Motor Company Introduces Fit Shop to Help Riders Find the Perfect Motorcycle Fit

MILWAUKEE (August 3, 2009) – Forget the treadmill and spin class – Harley-Davidson wants motorcycle riders to think differently about getting fit. The Motor Company unveiled the Harley-Davidson Fit Shop at dealerships across the country, which is designed to help motorcycle riders find the perfect fit for their new or used Harley-Davidson motorcycle using Genuine Harley-Davidson Parts and Accessories.

Dealership Fit Shop specialists work with current and prospective Harley-Davidson motorcycle owners to help customize the suspension, seat, handlebars and/or foot controls to meet their riding preferences. New riders may not realize all the customizations that can be made to a bike to make it a one-of-a-kind ride based on build and preference, while long-time riders may not know about the latest customization options.  Any Harley-Davidson model can be customized to fit most riders.

“The Motor Company is thrilled to introduce the Harley-Davidson Fit Shop because we want every rider to feel at home behind the handlebars of their dream bike,” said Steve Earnshaw, director of Parts & Accessories Marketing. “Sometimes the first time someone swings a leg over a Harley-Davidson motorcycle sitting on the dealership floor, the fit isn’t perfect.  Our vision is that by spending one-on-one time with a trained Fit Shop specialist, our customers, whether they’re a long-time or new rider, can ride out of the dealership feeling comfortable and confident on the open road.”

For more information about Harley-Davidson Fit Shop visit your local participating Harley-Davidson dealership.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.